References & Citations

Credible, primary-source references that support the concepts discussed throughout this resource

Foundational Research

Attention Is All You Need

Vaswani, Ashish et al. (2017)

Introduced Transformer architecture

https://arxiv.org/abs/1706.03762

Language Models are Few-Shot Learners (GPT-3)

Brown et al. (2020)

Demonstrated few-shot learning capabilities

https://arxiv.org/abs/2005.14165

GPT Series Papers

Radford et al. (2018–2020)

Early OpenAI LLMs and language modeling advancements

https://cdn.openai.com/research-covers/language-unsupervised/language_understanding_paper.pdf

Training & Alignment

Training language models with human feedback (RLHF)

Ouyang, Long et al. (2022)

Reinforcement learning from human feedback

https://arxiv.org/abs/2203.02155

Constitutional AI

Bai et al. (2022) - Anthropic

Self-supervised alignment methods

https://arxiv.org/abs/2212.08073

Sparks of Artificial General Intelligence?

Bubeck et al. (2023) - Microsoft Research

Analysis of emergent capabilities in large models

https://arxiv.org/abs/2303.12712

Industry Resources

OpenAI Research

OpenAI

Model behavior & alignment policy notes

https://openai.com/research

Anthropic Research

Anthropic

Constitutional AI and RLHF research

https://www.anthropic.com/research

Google Research / Brain Team

Google

Transformer & language model research archive

https://research.google/pubs/

Meta AI Research

Meta

LLaMA training overview & evaluation

https://ai.meta.com/research

Google DeepMind

DeepMind

Safety & evaluation frameworks

https://deepmind.google

Data Sources & Ethics

Common Crawl

Common Crawl Foundation

Public web data archive

https://commoncrawl.org

Wikipedia / Wikimedia Foundation

Wikimedia

Open knowledge repository

https://www.wikipedia.org

OpenAI Data & Privacy Policy

OpenAI

Privacy and data usage guidelines

https://openai.com/policies

Anthropic Constitution

Anthropic

Responsible AI & data pipeline standards

https://www.anthropic.com/constitution

Regulation & Governance

EU AI Act

European Union

Official policy text on AI regulation

https://artificialintelligenceact.eu/

White House AI Executive Order

The White House

U.S. executive guidance on AI governance

https://www.whitehouse.gov/briefing-room/

NIST AI Risk Management Framework

National Institute of Standards and Technology

Framework for managing AI risks

https://www.nist.gov/itl/ai-risk-management-framework

Stanford HAI

Stanford Human-Centered AI

AI governance & ethics research

https://hai.stanford.edu

Business & Strategy

McKinsey AI Insights

McKinsey & Company

AI maturity and business value

https://www.mckinsey.com/capabilities/quantumblack/our-insights

Harvard Business Review - AI

Harvard Business Review

Responsible AI adoption

https://hbr.org

MIT Technology Review

MIT

Public vs private AI training

https://www.technologyreview.com

Chapter 5: SEO & AEO

Google Search Central

Google

E-E-A-T and Helpful Content standards

https://developers.google.com/search/docs/fundamentals/creating-helpful-content

Schema.org

Schema.org Community

Structured data for web publishers

https://schema.org/

OpenAI Research

OpenAI

Search and citation integrations

https://openai.com/research

Anthropic Research

Anthropic

Trust & Constitutional AI systems

https://www.anthropic.com/research

Perplexity AI

Perplexity

Attributed/verified AI search

https://www.perplexity.ai/

Google AI Blog

Google

Knowledge graphs and semantic search

https://ai.googleblog.com/

Microsoft Research

Microsoft

Human preference and answer systems

https://www.microsoft.com/en-us/research/

Chapter 6: Myths vs Realities

OpenAI Policies

OpenAI

Privacy & data use policies

https://openai.com/policies

Constitutional AI

Anthropic

Constitutional AI research paper

https://arxiv.org/abs/2212.08073

Google DeepMind

DeepMind

Safety & AI alignment

https://deepmind.google

Stanford HAI

Stanford Human-Centered AI

LLM safety and ethics analysis

https://hai.stanford.edu

Microsoft Research

Microsoft

AI hallucination mitigation work

https://www.microsoft.com/en-us/research/

Meta AI Research

Meta

Foundation model transparency reports

https://ai.meta.com/research/

MIT Technology Review

MIT

Public vs private AI training

https://www.technologyreview.com

Chapter 7: Regulation & Governance

EU AI Act

European Union

Official policy text

https://artificialintelligenceact.eu/

White House AI Executive Order

The White House

U.S. executive guidance on AI governance

https://www.whitehouse.gov/briefing-room/

NIST AI Risk Management Framework

National Institute of Standards and Technology

Framework for managing AI risks

https://www.nist.gov/itl/ai-risk-management-framework

Stanford HAI

Stanford Human-Centered AI

AI governance & ethics research

https://hai.stanford.edu

Harvard Business Review

Harvard Business Review

Responsible AI adoption

https://hbr.org

McKinsey AI Insights

McKinsey & Company

AI maturity and business value

https://www.mckinsey.com/capabilities/quantumblack/our-insights

OpenAI Safety

OpenAI

Safety & governance frameworks

https://openai.com/safety

Anthropic Research

Anthropic

Constitutional AI and safety models

https://www.anthropic.com/research